
Therefore, with the proliferation of video game live streaming and the increasing number of gamers and professional players worldwide, this paper examines viewer engagement in live video-game streaming platforms. As a result, with the growing popularity of the gaming industry, video game live streaming is expected to induce a new and yet unprecedented surge in the digital landscape, especially with the development of online platforms, such as Twitch.TV, YouTube gaming and Facebook Gaming etc., allowing a real-time content dissemination and consumption. Encouraged by the technological breakthrough of the hyper-modern era, social livestreaming has arisen as one of the most engaging communities in recent years, enabling live content production and instant based interaction.
